Special effects with mockups/dummies for tv commercials and movies
Mockups or dummies (also: mock-ups or maquettes) are used in shooting if the original product cannot be used in the special effect set up or the lighting is too hot for the product. A product is also often too small to be visually recorded in film. We use a casting to replicate a product in its original size or scale it up, which is how the model or mockup is created. These product replicas are generally more sturdy and heat-resistant compared to the original product. They also have no surface defects sometimes caused by mass production, transport or storage.